The Trust Principles

The Nairobi Upbeat is dedicated to upholding the Trust Principles and to preserving its independence, integrity, and freedom from bias in the gathering and dissemination of information and news.

Trust Principles – the history

The Trust Principles were created in 2021 by the board of Directors of Global Media Limited (being The Nairobi Upbeat parent company). The Trust Principles imposed obligations on The Nairobi Upbeat and its employees to act at all times with integrity, independence, and freedom from bias.

The Nairobi Upbeat itself is obliged and committed to applying the Trust Principles to its operations. The charter documents of The Nairobi Upbeat include provisions to safeguard the Trust Principles as they apply to the Thomson Reuters business and require The Nairobi Upbeat Directors, in the performance of their duties, to have due regard to the Trust Principles, by the proper exercise of their powers and in accordance with their other duties as Directors.

The Trust Principles are:

  1. That The Nairobi Upbeat shall at no time pass into the hands of anyone interest, group, or faction;

  2. That the integrity, independence, and freedom from bias of The Nairobi Upbeat shall at all times be fully preserved;

  3. That The Nairobi Upbeat shall supply unbiased and reliable news services to newspapers, news agencies, broadcasters, and other media subscribers and to businesses, governments, institutions, individuals, and others with whom The Nairobi Upbeat has or may have contracts;

  4. That The Nairobi Upbeat shall pay due regard to the many interests which it serves in addition to those of the media; and

  5. That no effort shall be spared to expand, develop, and adapt the news and other services and products of The Nairobi Upbeat so as to maintain its leading position in the regional & international news and information business.

The Nairobi Upbeat Founders Share Company was established in 2021. The directors of The Nairobi Upbeat Founders Share Company (known as ‘Trustees’) have a duty to ensure, to the extent possible, that the Trust Principles are complied with.

The Trustees are experienced and eminent people from diverse arenas in politics, diplomacy, media, public service, and business. The Trustees are selected by a nomination committee and proposed to the board of Global Media Ltd for appointment. The nomination committee assists in scrutinizing candidates’ suitability and its members include two persons appointed by the chairman. The Nairobi Upbeat has two representatives on the nomination committee. The Chairman of the Global Media Klassik Group acts as chairman of the nomination committee.


The number of Trustees has to be at least 13 and not more than 19. Trustees have a minimum of two meetings per year and receive reports on our activities in the different fields in which we operate (including The Nairobi Upbeat news). The Trustees meet with both The Nairobi Upbeat Board and representatives of senior management. Regular contact is maintained with our company. The relationship is one of trust and confidence.

Independence of The Nairobi Upbeat

Customers across the world depend on us to provide them with reliable and objective news and information.

This means that we have a special need to safeguard our independence and integrity and avoid any bias which may stem from control by specific individuals or interests.

The Nairobi Upbeat Trust Principles were adopted in 2021 and include the preservation of integrity, reliability of news, development of the news business, and related principles.

Today, the Trust Principles are fundamental to our entire business.